Provide “real time” social media coverage, exclusively for ESPN College GameDay and College Basketball. Consult with ESPN marketing, programming, and production teams regarding promotions/strategies to generate revenue, build brand recognition and drive engagement/viewership.
- Increased the College GameDay social media platforms by 102% on Twitter and 51% on Facebook
- Introduced 181,000 new followers and accumulated 353,000 mentions during the 2013-14 College Football season
- Expanded the College Basketball Twitter following by 76% and 188% on Facebook
- Activated over $1.8M (2013) and 1.4M (2014) in social media sales across social platforms
- In collaboration with two outside advertising agencies, Wieden + Kennedy and 72 & Sunny, assisted on the creation, development, and implementation of two marketing campaigns, “Get Up. It’s GameDay” and “College Football Playoff: Who’s IN?”
- Ranked third in Athlon Sports “100 Twitter Accounts Every College Football Fan Should Follow"
Coordinated all on-site marketing efforts for Adrenaline/LXM Pro’s nationally recognized tournaments including managing social platforms, creating brand awareness and driving tournament/league signups.
- Over eight months, increased Adrenaline’s Twitter following by 25% and LXM Pro by 26%
- Operated three social media outlets for the LXM Pro Tour; Facebook, Twitter and Instagram
- Responsible for all LXM Pro marketing efforts, including developing player awareness, on-site/in-game giveaways, and autographs sessions; all which contributed to breaking the LXM Pro Tour’s season attendance record
- Using Wordpress, maintained the LXM Pro’s website with game previews/recaps, rosters and schedules
- Developed marketing materials for Adrenaline events including: tournaments, leagues, training and educational programs to attract team/player registration
- Over eight months, increased Adrenaline’s Twitter following by 25% and LXM Pro by 26%
- Operated three social media outlets for the LXM Pro Tour; Facebook, Twitter and Instagram
- Responsible for all LXM Pro marketing efforts, including developing player awareness, on-site/in-game giveaways, and autographs sessions; all which contributed to breaking the LXM Pro Tour’s season attendance record
- Using Wordpress, maintained the LXM Pro’s website with game previews/recaps, rosters and schedules
- Developed marketing materials for Adrenaline events including: tournaments, leagues, training and educational programs to attract team/player registration
Extensive research and data mining of Division I College Football programs which contributed to the publication of the 2012 Phil Steele College Preview and 2012 Phil Steele NFL Preview magazines.
- Assisted in proofreading and data checking of both magazines
- Prepared extensive game by game comparative analysis focusing on stats, history and trends
- Charted over 60 college football games in a play by play format with an emphasis on statistics
- Created a 12K player high school football-recruiting database covering 10 recruiting services
- Assisted in proofreading and data checking of both magazines
- Prepared extensive game by game comparative analysis focusing on stats, history and trends
- Charted over 60 college football games in a play by play format with an emphasis on statistics
- Created a 12K player high school football-recruiting database covering 10 recruiting services